SMART Lab
The SMART Lab in the Department of Sport & Leadership Studies (SLS) provides research, analytics, and data collection for Sport Management, Recreation, and Tourism organizations. Headed by Dr. Wonyoung Kim, the SMART Lab is committed to providing research value through collaborative projects to practitioners and applied learning for students.
Dr. Kim and associated SLS faculty members provide a learning "lab" where students learn to engage with the sport-based research, such consumer behavior, tangible/intangible impact, effecitiveness of sponsorship and marketing activities, business analytics, develop managerial stragieis, and/or conducting feasibility studies, benefitting members of our sport management, recreation, and tourism communities.
The SMART Lab is located within the College of Applied Studies (CAS) and offers partnerships, applied learning experiences, holistic educational opportunities, networking, and both personal and professional experiences. The SMART Lab is committed to rigorous and impactful applied research projects, which is articulated in the SMART Lab's Purpose Statement.
Purpose Statement: Our purpose is to support practitioners by gathering, analyzing, visualizing, and disseminating sport, recreation, and tourism-related research while providing students an opportunity to learn and develop professionally.
The SMART Lab connects academic expertise in sport management and related contexts with real-world applications, empowering professionals, organizations, and communities through innovative, data-driven solutions.
The goals and outcomes of the SMART Lab include the following:
- Serve as a sport, recreation, and tourism organization research resource in order to support our local and regional practitioners.
- Provide applied learning experiences for students interested in sport, recreation, or tourism-related research projects.
- Provide local and regional sport, recreation, and tourism organizations with access to industry best-practices for research collection, analysis, visualization, and dissemination techniques.
Dr. Wonyoung Kim is an Associate Professor and Executive Director of the SMART Lab in the Department of Sport & Leadership Studies at 性色视频. His research focuses on consumer behavior and decision-making in sport, tourism, and related industries. Dr. Kim has been a faculty member at 性色视频 State since 2012 and holds a Ph.D. in Administration and Teaching with a cognate in Sport Management from the University of Southern Mississippi.
With extensive expertise in sport and tourism consumer behavior, Dr. Kim has led or contributed to consulting projects for organizations such as the 性色视频 Open, 性色视频 Sports Forum, Derby Recreation Commission, 性色视频 Thunder, 性色视频 Wind Surge, Mulvane Recreation Commission, and Mokpo National University in South Korea. He actively fosters local, national, and international partnerships to support student development and advance the field of sport management.
Dr. Kim is committed to teaching a wide range of sport management courses at both undergraduate and graduate levels, including sport business analytics, sport marketing, revenue management, event management, legal issues in sport, and study abroad programs in sport and entertainment. He also mentors students through internships and applied learning experiences.
Associated faculty members of the SMART Lab have been actively involved in conducting cutting-edge research projects, as well as working with industry organizations and students. Check out the recent publications and projects:
Like any great organization, an advisory board is key to external accountability. And, there are a number of Board Members devoting both their time and talent to the SMART Lab. These members include:
Yong Chae Rhee, PhD, Associate Professor of Sport Leadership at Virginia Commonwealth University
Joe Mazzara, MEd, Director of Esports at 性色视频
Kadir Yildiz, PhD, Professor of Sport Management at Manisa Celal Bayar University in 罢眉谤办颈测别
Dr. Seung Ae Lee, PhD, Associate Professor of Sport Management at Hanyang University in S. Korea
K.C. Mayer Jr., PhD, Associate Professor of Sport Management at Texas A&M Corpus Christi
The SMART Lab provides formalized applied learning experiences and internships for students. The SMART Lab internship is a paid position that supports the development, growth, and maintenance of the SMART Lab鈥檚 activities, duties, and initiatives. Duties would include:
- Support, engage, and manage SMART Lab鈥檚 social media promotional strategies
- Engaging and coordinating SMART Lab applied research projects in partnership with SMART Lab director and/or other student participants.
- Manage SMART Lab databases
- Produce regular research incubator briefs.
- Other duties as assigned.
Logistics of the internship include the following:
- Paid position: intern is paid through semesterly stipends as available.
- Work expectations: Varies based upon projects, deadlines, and research initiatives.
- Eligibility Requirements: student must be enrolled or using this internship as part of an applied learning experience for academic credit.
- Preferred: Graduate student majoring in Sport Management; would consider advanced undergraduate student that majors/minors in Sport management, Organizational Leadership and Learning, or other related field.
Want to see the latest from the SMART Lab?
Check it out here...